I came across this article this week in the Independent about the tricks of the estate agent trade: things that estate agents say or do to help sell a property. This tied in quite nicely with the imagery around a new block of apartments rising up at the top of my street.
Here is the pretty image in the house builder’s marketing materials. Notice the abundance of trees and in particular the bit of grassy green space at the bottom left hand corner. The image positions this shiny new development on a day with the clearest of blue skies.
The development isn’t yet complete of course, but here is what it looks like at the moment. The pleasant neighbourhood is instead a setting where cars exit the A12 motorway and is very built up and unkept rather than open and leafy.
Here is a close up of that grassy green patch depicted in the glossy brochure. There is a wonderfully big tree which someone has *decorated* with what looks like plastic sheeting, but with the concrete border and fencing, it isn’t exactly the neighbourhood parkette one might imagine. This is one of the nicer photos I took – in the others, the *park* is obscured by cars whizzing past as they come off the motorway exit ramp. Nice.